UPSTREAM ARTISTS
Elevating Independent Artists Through Their Journey.
Upstream Artists is an artist services agency specialising in bespoke support for independent artists. As transient partners, we help artists through the next stages of their journey, empowering them to build a sustainable ecosystem through strategic & creative guidance.
We are committed to supporting artists and teams across the creative industries, helping them progress from developing stages to mid-level success. Our focus is on achieving SMART, sustainable milestones for each artist, no matter their starting point.

Join Upstream artists
Let’s build an authentic rapport one update at a time. We’ll share industry insights, resources, and opportunities to help you navigate and thrive in your creative journey.
Our Clients
We’re proud to collaborate with a range of artists across different genres, territories and creative disciplines.
Our Services
As we tailor our services to each artist, it’s best to reach out with your desired service and we’ll customise it to fit your unique needs.

Creative Strategy
We help you refine your sound, style, and creative vision, ensuring you have a strong artistic foundation. Through expert guidance, we provide the tools and strategies to develop your music, performance, and overall artistic identity.

Business Strategy
A sustainable career requires more than talent—it demands a solid business strategy. We equip you with the knowledge to navigate contracts, funding, partnerships, and operational structures, empowering you to take control of your career.

Branding Strategy
Your brand is what makes you stand out. We provide strategic direction on shaping your public image, defining your values, and crafting a compelling identity that resonates with your audience and the industry.

Campaign Strategy
A well-planned release is key to success. We guide you in building effective campaign strategies, optimizing timelines, and executing promotional efforts to maximize impact and audience engagement.

Marketing Strategy
Growing your fanbase requires the right approach. We offer expert strategies on social media, audience engagement, content marketing, and guerilla marketing techniques to help you build a strong and lasting presence.

consulting
Our 1-1 consulting sessions offer tailored advice from any of our service areas. Each session comes with template resources specific to your needs, giving you practical tools to take immediate action and move forward.
OUR Mission & Vision statement
We, at Upstream Artists, firmly embrace the idea that creativity is innate to all. Our mission is to offer guidance on the artistic journey, providing ethical backing and fostering development. As guides in the creative realm, we assist artists in confronting obstacles, assuring them they're not isolated as they traverse into uncharted territory and actualize their potential. Our vision is a world where each person harnesses their inherent creative capacity, contributing to a supportive collective that exalts art, cultivates shared advancement, and bolsters artists to flourish, devoid of negative forces, fulfilling their creative destiny.